Destination Management - Japan Essay Example | Topics and Well Written Essays - 2500 words

terminal concern - japan - Essay ExampleAlso, international touristry receipts reached a record of US$1.030 trillion, up from US$928 billion in 2010. tourism growth worldwide will be at a more moderate rate of 3.3% per year as compared to the average of 4.2% witnessed over the last six decades. The posture of emerging economies will add an average of 30 million arrivals per year, compared to 14 million from advanced economies. As a result, there will be a shift in the global market administer by 2030. lacquer Tourism is relatively a new attraction in Japan. In 2003, the first initiative was established to attract 10 million international visitors to Japan by 2010. This was later updated in 2007 to grasp a better understanding of foreign visitors and to increase satisfaction with the hope of creating repeat visits. As the earth continued with efforts to make the shift from being a Trade Nation to Tourism Nation, the key government enacted its first tourism policy, making tour ism a priority. As a result, the Japan Tourism Agency was created in dictate to promote the country abroad. The Japanese economy is facing many challenges, well-nigh notably a lower birth rate and aging population. Tourism brought US$608 billion (4.9% of GDP), maculation creating employment for 4.06 million people, and 6.3% of total employment during 2009. Okinawa Tourism has traditionally flourished in Okinawa. Regarded as the Hawaii of Japan, it has been a popular destination for domestic visitors, accounting for 95% of total domestic arrivals. The contribution of tourism to GDP in 2009 was 4.6%, which is quite significant when compared to other big destinations in the world (USA - 3.4%, Australia - 4.3%, France - 3.7%, and Japan - 3.4%. Okinawa is unambiguously situated within a 1,500 kilometer radius from most major cities in Southeast Asia however, the part of international tourist arrivals from this area is low. The advantages compared to other beach destinations like Bal i, Phuket, and Cebu are accessibility, safety, and cleanliness. For the last few years, the dole out of the international markets, especially from Mainland China, Hong Kong, Shanghai, and Korea, grew steadily with a visa relaxation scheme and additional flights. In order to develop an untapped market, analysis and research on a destination competitive environment is evaluated. Destination Management Tourism is no longer about changing cultures and history the industry has evolved into a taint. The results of the motive power and Tourism Competitive Index and Country Brand Index are used to evaluate countries carry on over time in each category. This is necessary to improve a countrys competitiveness, growth, and prosperity. Although Japan has a strong country brand, it scored poorly in its affinity of the country and must strengthen the countrys creative and innovative industries. Okinawa can benefit from Japans strong country brand to develop its competitive identity. The secon d part of the section studies the structure and role of the government in tourism development. The transparency of tourism organizations in Okinawa is questionable. For an industry that is economically significant, tourism is weak politically. The government needs to be inclusive and engage participative decision makers and influencers in destination management. In the event of a crisis, it is the governments role to provide ample opportunities for the media to gain access full and accurate information in