Harvard Business Review Case Analysis

In fashioning this cession, many factors have to be taken into consideration. genius is whether a traditional or nontraditional approach is needed. Another is making sure that the termination builds or at least compliments the BMW grade positioning and alike the aspect of competitor reaction and tactics mustiness be taken into consideration so that BMW can take wages of any open selling tactic opportunities or learn from the mistakes of their competitors. winning these factors into consideration, McDowell presents four distinct options to think through and come to a decision as to what would be best for the BMWCompany. These four options were 1) to draw the animate word-paintings and enterprise to Insert them into different media vehicles to reach a spaciouser audience 2) film superfluous short films based on Clive Owen (main character of the series) because loved the films and spoke place for much 3) develop a full stimulate-length movie based on the series to sh ow in theatres in all around North the States give people a full beginning to end tommyrot 4) do no occasion and focus their time and resources on coming up with the next deep successful marketing campaign.After analyzing the case and taking all hose decision factors into consideration, my personal recommendation would be to milk the existing five films by making them available too wider audience and also do nothing I. E. Simply move on to the next thing. Problem Statement What specific traditional or nontraditional marketing actions should BMW implement to follow up its short film series so that they retain and build positioned brand image? Recommendations The short films were a vast success and hit among audiences that viewed it.But the number of people that actually viewed It had much more potential. Therefore to each this potential BMW should push the short film series through different channels to reach a wider more broad audience. These different channels include, but are n ot limited to, theatres by showing them during trailers or before feature presentations, industry related powder store inserts, and online advertisements clips with links to the website where the viewers can see the entire series of films.The film series was a great move for BMW marketing efforts and showed to be actually effective for them, but it would be foolish of them to only settle for a part of the potential effect the series had, and not strive to milk it for all its worth. My recommendation to 00 nothing comes In ten Trace AT not long any Turner Telling AT earn more mini films or a full length feature film. As discussed in the case study, repeat performances were rarely as compel as premiere performances. It would not be beneficial for BMW to waste expensive time and resources on a tactic that has already been utilized to its fullest, when it could be putting those resources to better use through the development of new / different marketing tactics. BMW needs to focus i ts arresting sights on innovating the next big traditional or nontraditional campaign to better reach and commune with its audiences and through that see increasing returns.