1EXECUTIVE SUMMARY Canadian pizza pie pie is the first halal certain pizza club recognized by the Moslem Council of capital of Singapore. It started its operations in 1995 with only one outlet and last grew to a total of 28 outlets. It is currently the second largest pizza caller-out in Singapore (based on number of outlets). check to the Singapore Department of Statistics June 2007 reveal, Catering Trade index come up by 9.6% in June 2007 compared to June 2006. Turnover for food caterers increased by 7.4% in June 2007 compared to previous month. Thus, this suggests a relatively high commercialize place liftth in the Food and Beverages industries. So how does Canadian pizza pie make out with its competitors such as pizza pie shanty and Sarpinos Pizzeria to gain new commercialize mete out and grow in the highly competitive industry? This report leave alone use the SWOT Analysis as a whoreson to discuss both Canadian Pizzas inner and external factors and how Canadian Pizza amidst the securities industry conditions can celebrate to accommodate its focus to gain market share and modify its brand positioning. 2INTRODUCTION The Canadian 2 for 1 Pizza franchise is owned by Hobbs Holdings who has grown the company into a chain of 28 outlets in Singapore at heart a short span of 12 years.
One of the reasons for their fast reaping is their Buy-two-for-the-price-of-one concept that has imprinted their value for money image in consumers mind. We real much asked question how companies ensure successful entrance to their taper markets, flourish, compete with the co mpetitors and still able to grow progressive! ly in the industry. And what it takes in the industry to improve its critical success outline and maintain strong branding position. The marketing tool elect to react these questions is SWOT Analysis. 3SWOT ANALYSIS SWOT analysis provides public performance assessment from its internal milieu (strengths & weaknesses) and external environment (opportunities and threats) (Kotler & Keller, 2007). Great...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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