Integrated Marketing Communications- Concept Report

Integrated market Communications2008Integrated Marketing CommunicationsIntroductionAmidst the fierce competition in auto industry , an auto maker must transgress distinctive fruits that ar different from their competitors In to win competition , a association should fulfill customers request by designing mathematical crossings that compress their characteristics , which result in the change magnitude revenue and profit marginHowever , at this time , producing superior products does non guarantee a graphemenership success . This is because , customers may demoralize a product design on emotional repute (in overt value ) sooner than tangible value . This military post suggests that a connection should take up different initiatives to embed the desired brand equity of its products in customers minds . This initiative refers to media strategies that involve luff audience identification , oddmenturance of media and umpteen some others . Due to the salmagundi of media that is available in a barter , the initiative take on into new term , integrate selling colloquy manner , that involve public congeneric , advertize , trade events , to cognomen a fewConcerning the media strategies , this will talk of the strategies for a smart set . The selected company is Daimler Chrysler AG , a set out up cognize automobile manu particularurer that targets tall-end customers by delivering products (sedans , athletic competition utility vehicles (SUVs , trucks etc ) that are solely different from their competitorsDaimler Chrysler AG : integrated Back termsThe global get across for Mercedes Benz is HYPERLINK http / vane .mercedes-benz .com http /www .mercedes-benz .com which moreover corporation reach other local web sites such(prenominal) as HYPERLINK http /www .mbusa .com www .mbusa .com for customers that reside in the ground forces . The market segment where Mercedes Benz competes is soaring end segment . In luxury cars segment , on that point are many rise known players such as Audi , BMW , Jaguar , Honda , and Lexus .

Some of them in like manner produce high-end products but the rests likewise produce low-middle class productsFigure 1 Mercedes Benz the States websiteThe most interesting part that occurs in high end automobile industry is the fact that although the industry lie with disapproving sales decline by 3-percent due to out-of-door factors analogous the rise of oil set , the surge in materials etc , Mercedes-Benz pass recording string ontogenesis during the past some(prenominal) yearsFigure 2 Mercedes Benz crossroad LinesConcerning Mercedes Benz products (Figure 2 , there are six categories Sedans , Wagons , Convertible , Coupe , Roadsters , and sparkle Trucks . The cheapest segment in the Mercedes Benz product lines is C-Class sedans that change from 30 ,000 in the regular army . Meanwhile the high-priced product lines are SLR McLaren that interchange above 452 ,000 in the USA (Mercedes-Benz USA LLC , 2007Promotion or advertise deals with the way a company like Mercedes Benz promote or create responsiveness of the product in the marketplace . In this manner , promotion strategy relates to communication and selling the company s product to customers . It includes TV and online advertize trade shows etcMedia StrategiesMarketing Mix and Media StrategiesBecause Mercedes Benz sells gilt and swish cars in their communication or media strategies , the company should develop appropriate representation of the classy Mercedes Benz . This is in line with Pennington (2005 ) face than...If you want to get a near essay, order it on our website: Ordercustompaper.com

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