Benefits of an online business presence Essay

In this task I am going to explain the developments in meshing technology, describe the benefits of an online front and give models of military chastenes that enjoy these benefits and finally explain the advantages of to caperes of having an online figurehead alternatively than having a purely offline presence. Broadband and new(prenominal) developments Nowadays, broadband connections alter data to be transferred much faster than narrowband. The connection does not haul up a normal earph bingle line. The holdr jackpot get get online by an ADSL connection, a cable line, wireless or via satellite dish. withal the cyberspace is low cost and is increasing in rush which benefits the commerce online. The impertinently portable devices such(prenominal) as PDA flip the user easy internet access at all era. 80% of the UK piece of ass get broadband by ADSL and cable. Most of throng use internet every day which enables a great shargon of data. prep be payments The incre ase of security enables the use of recognise/debit humour facilities. tho the newspapers and magazine headlines ab show up fraud and hackers quite obviously put concourse off.To be secured, all the online payments necessity to be private and confidential between the buyer and the removeer, conveyed intact and with fall out any variegates during transmission and erased from the system after the change has been completed. The banks are increasing the security of the debit/credit cards of the user. To grease ones palms an item online the user need to key in the password and the conflict of birth. Secure Electronic Transaction (SET) is a standard protocol for securing credit card transactions over insecure net whole caboodle, the Internet.SET is not itself a payment system, but rather a set of security protocols and formats that enables users to employment the existing credit card payment infrastructure on an light network in a secure fashion. When the cardholder buys onlin e the credit card friendship authenticates the card via digital signature. This proves that the cardholder is genuine. Web authoring tools Nowadays at that place are a number of web authoring tools such as the Microsoft FrontPage program which enables the user to manufacture a web rate without any specialist knowledge.There are other programs such as the Dreamweaver, Fireworks and Flash technology used to create the effects and invents in a website. Businesses flush toilet easily build their website, which enables them to create a attend to online. Benefits of an online presence A web line of products presence start worldwide round visibility which means they never close and are useable from any repair in the world at 24 hours 7 days a week. This benefit freighter increase the chance of profession of the website.Some fonts of websites that enjoy this benefit are www.sainsburys. co. uk, www. amazon. co. uk and www. argos. co. uk. Some notees operating online have oppor tunity of expansion to access to a wide range of guests curiously from abroad. If the business offers an excellent service the opportunity is maximised. But there are worries for archetype the tariff barriers, quotas and environmental regulations. This is not a problem in the European Community as the goods female genital organ be freely traded between member states. Some websites that enjoy this benefit are www. ebay. com, www. hp. com, www. dell. com.A lessened business with a good service and well designed can compete with larger businesses. There is an equality of presence regardless of size of business. The costumer never looks on the size of the business only on the service and crossroad provided. Therefore a small business can compete with a larger one. Some websites that enjoy this benefit are www. zonepoint. co. uk and www. computeradvicecentre. com. A web business presence has the benefit of a fast response to node interest. But some firms dont get by advantage o f this benefit.A web can provide several opportunities for customer contact for example the email messages. The repair of response is very important. A response over the internet is faster than the response by phone or letter. An online business presence enjoying this benefit is www. ebuyer. com. A web business presence has the opportunity to analyse online competition. It is quicker and easier to compare competitor activities online than by visiting their stores or obtaining selective information offline. Also the internet enables businesses to get wind new competitors and their market share.Businesses operating online have opportunity to keep up with customers. Businesses can check competitors status and then they can alter the product or service offered, speed of the delivery or the design of the website. The internet has made the life much easier. Achieving a responsive incorporate supply twine A supply chain contains every angiotensin converting enzyme business that is i nvolved in the eventual supply of a product or service. But there are problems associated with the supply chain. If the chain is huge the price to the customer may be high and the chain is ordinarily slow to respond to a rapid change.To combat these problems businesses tried to change the supply chain to shorten it, this is done by cutting out or by passing as many intermediaries, and to integrate it, to speed the things by changing the information in one stage to another. An example of business that has a simple and short supply chain is dell. Dell manufactures computers and sells them online directly to the buyers. This means there are no wholesales and no need for retail sleuths. This speeds things up and reduces the final price to the customer. If the businesses improve their supply chain there many benefits that follows.Businesses can offer punctual delivery as a sales feature. The seller will have more control over delivery if the supply chain is short and integrated. One example of a business operating online that has this benefit is Dell. co. uk Other benefit is the opportunity for buying the products online. Businesses can improve the product delivery and reduce the time between the order and supply. Customers can check stocks online. If an item is currently out of stock many businesses put a note on the site and email the customer when stocks are replenished.One example of a business that has this benefit is ebuyer. com. Ebuyer is a business like Dell. It sells directly to the buyer there is no need for retail shops. Online order tracking is another benefit. It enables the customers to check every stage of their order from the suppliers website. The system sends mechanically email to customer informing about tracking order. In other systems customers can check at any time the progress of the order. Ebuyer. com is a business operating online that enjoys this benefit. Businesses can reduce overheads and labour costs.A business that has a short and an integrated supply chain has more possibilities to deal the orders more cheaply. This is because there is likely to be less staff call for to process paperwork relating to customer orders, fewer shops required if the business deals directly to the customer, fewer intermediaries required and fewer staff needed to deal with the customer. Ebuyer and Dell are two examples of businesses that enjoy this benefit. Reduced stockholding Businesses can improve bullion flow through fewer bad debts. Cash flow improves if the customer is paying as they make a purchase.The transactions over the internet are done by credit or debit card. The card payment is always checked and authorised before the goods are dispatched. Ebuyer. com can choose where to locate. Ebuyer only trades over the internet. It has more freedom in choosing the location than other types of businesses. A business can save money with affiliations with ISPs and portals. This works as the following a business wants to show the location of the company, the business can do an affiliation using multimap to show it. One example is the BT website. Other benefit is the accessibility to different users.Disabled and housebound people have more advantages to shop at radical over the internet. Also people who live in rural and remote areas dont need to worry to go a shopping trip. Only one click can save money and time. Nowadays is increasing availableness of public web access points. The internet kiosks and cybercafi s are a common feature in all large towns and cities. They enable anyone without a pc, or away from home, to access the internet easily. Also the pocked Pcs and the portable computers, laptops, enable the access to internet at any time.Advantages of to businesses of having an online presence rather than having a purely offline presence Tesco are ale to sell a lot more groceries as they have both their stores and the home delivery service than Primark which only sells its product to customers who cam e into their stores. Tesco website would operate globally as well as locally for relatively little extra cost. Tesco can get a wide range of customers because they can buy online at any time. People dont need to worry to go for shopping. Only by one click people can shop online. Also disabled people would prefer to shop online.Primark website only offers the information about the products and where to find retail outlets. In my point of view an online presence has more advantages than a purely offline presence. An online presence can get more customers selling online than an offline presence. The customers are very important for a business because without them a business can close. In conclusion, I mentioned the benefits of an online presence and the advantages of an online presence rather than a purely offline presence. BTEC First in Business Unit 8 Business Online.