New Balance Athletic Shoes - A case study for operation management

Operations Management and Management Science Case sphere Capacity Planning reinvigorated Balance athletic home Summary throng Davis is the president and general manager of tonic Balance athletic Shoes. The Boston, Massachusetts based company began producing tonic stead and s forevere supports in 1906. New Balance garnered a reputation for spirit specialty footwear when in the 1950s it began producing streamlet fit outs for men. It is the fount of 1978 and Mr. Davis has a number of important decisions to solve regarding the future of his suppuration company. In recent years the reach for running shoes has go through explosive growth. The change magnitude popularity of the sport of running requires James Davis to conservatively evaluate the true statement of the companys gross revenue opine. Mr. Davis knows that precise forecasting is the chance upon to providing good-quality service by following customer demand. Another force-out of increasing deman d on New Balance is the emergency for blowup. Mr. Davis must evaluate a number of options for expanding production ability in order to meet increased demand for his companys products. This reputation will attempt to run James Davis sound advice in regards to the evaluation of sales forecasts and expansion options. We will also grant Mr. Davis with an alternate sales forecast and an evaluation of New Balances sales representative network.

Analysis: Upon reviewing New Balances 1978-1981 domestic sales forecast, it is decided that James Davis may demand reason to be apprehensive. Davis needs to be sure that the fore casted sales increases, which range from 117! % to 286% of 1977s sales, are truly warranted. Although Davis knows that demand for running shoes is skyrocketing, he should also know that that does not guarantee sales. The maturing preferences of the shoe consumer have been evident in the ever changing ratings of Runners realism magazines top ten shoes. Upon reviewing the lists... If you want to bear a total essay, order it on our website: OrderCustomPaper.com

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